Jade Spooner

Two health and fitness apps, plus ongoing advisory

Client
Jade Spooner
Product
A health and nutrition platform providing customised meal plans.
Industry
Health and fitness, tech, marketing, and advisory.
Built
6 month MVP + ongoing managed services
Technology
Custom development.
Jade Spooner product interface from the Devika case study.
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Client overview

Jade Spooner is a tech founder with eight years of experience, previously at Google, working across health and fitness, tech, marketing and advisory. Her challenge was scaling her businesses effectively, particularly the technology side.

In Jade's first engagement with Devika, she had successfully grown her services business but was limited in how much further she could scale, due to the manual processes in place. She had two false starts working with other tech providers before finding a reliable and capable partner in Devika. Check out a blog about Jade's first engagement with Devika here.

Devika went on to build two applications in the health and fitness space for Jade's businesses in the last 5 years, with another project in the pipeline.

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Why Jade continues to work with Devika

Technical expertise for non-technical founders: Devika bridged the gap between technical complexities and Jade’s understanding by using clear explanations, analogies, and layman’s terms.

Strategic Advisory and Mentoring: Beyond technical assistance, Devika became a strategic advisor and mentor, offering valuable insights and soundboarding ideas.

Adaptive Development and Strategic Planning: Advising against constant changes, Devika introduced forward-thinking strategies and contingency planning to maintain focus.

AWS Integration for Scalability: Recognizing the need for scalability, Devika suggested and implemented AWS integration, likening it to moving clients from a unit to a mansion.

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