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January 13, 2025
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3 min read

Sally Fitzgibbons is a Brand Ambassador for Devika Kolb

Pro surfer Sally Fitzgibbons partners with Devika Kolb as brand ambassador, promoting VR experiences in education.

Sally Fitzgibbons is a Brand Ambassador for Devika Kolb

We’re excited to have the Australian surfing icon Sally Fitzgibbons on-board as a brand ambassador for Devika Kolb.

Kolb is a virtual reality (VR) application that delivers content to students and is mapped to the Department of Education High School curriculum. Kolb supports experiential learning and engages students through gamification and immersive technology.

The first scenario within Kolb ‘transports’ users to Antarctica, where participants can walk around, see penguins, and better understand the natural landscape.

We are now developing our second scenario for Kolb with Sally Fitzgibbons.

Sally Fitzgibbons Advocates For Devika Kolb

Sally is collaborating with the team to inspire and educate students about ocean conversation, health, and sustainability.

“Devika is a cutting-edge technology company in this area that are pushing the boundaries in their field and just like me are wanting to make a difference. I wanted to work with the best in this field not only to spread my stoke of the ocean but also to educate people on how to interact and preserve the ocean,” Sally Fitzgibbons shares.

“It is super exciting to be working with Devika on a new Kolb experience where we will be recreating an ocean experience in a virtual reality environment for people to interact with and learn from,” Sally says.

The purpose of creating this experience is to teach as many people as possible about water safety and ocean conservation.

“My goal is to teach people ocean knowledge that could potentially save their lives and at the same time raise their awareness of how to preserve and look after this wonderful resource.

“Kolb is at the forefront of VR education and to work with a company that is leading the way is really exciting. The way people are learning is changing and to be riding that wave with Devika and to have an impact on people and the way they feel about the ocean is very motivating,” Sally says.

How Devika and Sally Fitzgibbon’s Collaboration Began

Originally from Gerroa (a 45-minute drive from Wollongong), Sally has been passionate about sport since childhood. Her interests included soccer, touch football, and cross-country running. Her drive and determination have been evident since high school where she became a national champion middle-distance runner. However, her true passion has always been surfing. She made an immediate global impact when she finished fifth in the Women’s Championship Tour 2009. She has competed in many events since and is considered to be one of the best surfers in the world.

Devika’s Founder and Managing Director, Ken Kencevski, mentioned that one of the main reasons for the partnership is because “Sally is a world-class athlete, an ambassador for the environment and health, and is a great role model for the youngsters.”

This is evident through the Sally Fitzgibbons Community which is designed to inspire kids to live active and healthy lives. The Community aims to combat obesity among Australian youth, as one in four children are either overweight or obese. Additionally, statistics reveal that obesity is now a bigger killer than smoking. Sally acknowledges these statistics and developed the Foundation to give kids a fair chance at a healthy future. She achieves this by providing fun, inclusive education and exercise programs for children aged 5-12.

Keep up-to-date with Kolb here.