The Story Behind the Name, Devika

In order to learn about the history of Devika, one must first overcome the challenge of pronouncing it. We have heard an exceptional number of variations and we have decided that the time has come to clarify it once and for all. So let’s sound it out… “Dev” sounds like the dev in developer and “ika” is pronounced with the same inflection as America. Put the two together and we have Devika!

Now that’s out of the way, let’s dive in…

Devika, What Does it Mean?

The word, Devika, roughly translates to ‘virgin’ from Macedonian, which is part of Ken’s heritage. The word, virgin, specifically relates to Ken’s decision to venture into the emerging technology industry. It reflects Ken’s passion to continuously push the boundaries and keep an eye out for new solutions and approaches to business. Ken was also inspired by the Founder of the Virgin Group, Richard Branson, who is an inspiring entrepreneur who is constantly pushing the boundaries.

The Meaning Behind the 2019 Devika Logo

While Devika’s logo looks relatively simple, there’s a significant amount of meaning behind the design. No, not everything is immensely important, such as the red color (which Ken would probably argue is important, being his favorite color). But there are aspects of the logo that represent the core of who we are and what we’re about.

Devika’s Four Foundational Pillars

Draw your eyes to the four lines, positioned at the top right corner of the triangle. They resemble four foundational, changeless pillars and are the core values that Devika has been built on.

The pillars are:

• People While the concept is simple, we all know that people tend to sit on the more complex end of the spectrum. In saying this, we acknowledge that working collaboratively with people who share our core values enables us to create meaningful change.
• Pushing Boundaries Whether you’re swimming with sharks, flying in a jet plane, or launching your own business, we see these extraordinary choices as a catalyst for personal growth. While not every challenge is successful, having a go something is what counts because it teaches us more than if we were sitting on the sidelines.
• The Planet Whether we’re using Keep Cups, reusable straws, or recycling old electronics, we aim to make changes that protect the natural environment, so that future generations can enjoy it too.
• Prosperity We need to be financially secure, not just for the company’s betterment but so we can effectively support the people and organizations we are collaborating with like Aussie Books for Zim.

But Wait, There’s More

A second aspect of the logo that has been purposefully designed is the gap in the bottom left. This gap represents that we are an open organization.

As an open-organization, the internal culture of Devika has been purposefully and carefully crafted to thrive through collaboration, coordination, open-mindedness, and a willingness to work cross-functionally.

We’re all working towards a common goal, using our individual strengths to build the best outcomes possible. Fostering this culture starts from the top, with Ken, who has made Devika all about collaborative, honest communication.

And there you have it, that is the story behind the name Devika.

We’ve told you a lot about us. Now, we’d love to hear from you!

Get in touch.