Making Active Change to Protect the Planet; Swimming with Sharks

Making Active Change to Protect the Planet; Swimming with Sharks

Posted on January 9, 2014

Devika's vision and purpose is built on four pillars…Or the four p’s as we call them in the office. The four concepts guide our business and are considered throughout each element of our decision making. I am Ken, the CEO and Founder of Devika and drive the implementation of these concepts within the organisation. 

These elements include; 

  • People
  • Planet
  • Pushing Boundaries
  • Prosperity

Last year I was lucky enough to go inside a shark cage on the coast of North Sydney. It was an exhilarating experience which pushed me physically and mentally. It is an experience that I appreciate as sharks swam around me, within reaching distance. At one point, a shark became so close to me that I could have kissed it… But I settled for the thumbs up.

From this description, you may assume that the concept I want to discuss is pushing boundaries. However, this experience gave me great insight to the pillar, the planet.

The Planet

From my experience, the planet is probably the most disregarded element in businesses. Environmental concerns often take a back seat among the multitude of other concerns. Issues concerning the planet are often passionately spoken about, however the active change assumed to follow this conviction is not as evident. Due to this reflection, I strive to live by a ‘lead by action’ philosophy.

My experience in the above photo is a perfect reminder of why action to preserve the planet is essential. Sometimes in the day-to-day grind of life, I forget that the planet is a living, breathing ecosystem which is full of beauty and power. While swimming with sharks, the fear I felt enabled me to realise how finite I am compared to the majestic and natural world. This is why I actively pursue opportunities and activities which contribute to the preservation of this world.   

I’ve always admired entrepreneurs who were also philanthropists such as Richard Branson and Elon Musk. This is as they show their personal values through both words and actions. Inspired by these individuals, I implemented my values at Devika. These 4ps, which began as my values, have now become an integral part of our decision making process as a company and has begun to shape Devika’s identity.  

From day dot, considering how the development of Devika impacts the planet has been of the utmost concern. I have ensured that we use carbon neutral servers, participate in events like plant a tree day, run a paperless office, use KeepCups, recycle our e-waste, and work out of the SMART Infrastructure Facility at the University of Wollongong.

We have also considered the environment in the development of our own products, specifically including the Antarctic Experience by Kolb. The Antarctic Experience utilises virtual reality to ‘transport’ an individual to Antarctica. Kolb educates students about the environment so that they can appreciate and understand its value.

While each initiative may have varying degrees of perceived effectiveness, any change is impactful.

If you share our vision of protecting the planet contact us at